Internal marketing and the quality of service of the workers of the Huarmey Provincial Municipality - 2017

Abstract

Objective: To demonstrate the relationship between internal marketing and the quality of service of the workers of the Provincial Municipality of Huarmey - 2017. Material and methods: The research design was the non-experimental type corresponding to a correlational cross-sectional study, with a quantitative approach, the sample was made up of 116 workers representing the total population, the questionnaire instruments were applied through the survey technique, which were validated as good by expert judgment and the reliability of the pilot test was measured through Cronbach's Alpha giving very good result. Results: Obtained through Rho Spearman giving a significance of 0.000, and a correlation of 0.606 interpreted as moderate and strong positive. Conclusions: It was determined that internal marketing is directly related to the quality of service of the workers of the Provincial Municipality of Huarmey - 2017, that is to say that municipal workers when managed internally and that they are satisfied within the municipality feeling as important as the users that must attend and that internal marketing is part of the organizational culture is related to the quality of service that will be determined by the perception that the Huarmeyan user has when qualifying the service that provides them workers. We conclude that the greater the internal marketing, the better the quality of service, because if the worker is satisfied, motivated, committed, he will provide a quality service.